Money moves fast. Stocks rise and fall. Global markets shift overnight. Yet most people still don’t understand how any of it works.
The problem isn’t intelligence-it’s education. Traditional systems haven’t adapted to the attention economy, failing to package learning as immersive, rewarding, and engaging as entertainment experiences. Finance education is stuck in textbooks and 60-minute lectures while our attention has moved to 60-second videos.
Eyeball.com applies the attention grabbing model popularized by TikTok to modern finance with Real-time financial data and news in a quick digestible format.
Eyeball is not the first to tackle financial education, Bloomberg and Morningstar built empires-worth $50B and $10B respectively-by giving retail investors the information they need.
But they built for yesterday’s audience, Eyeball is building for today’s.
Eyeball Academy : All about Finance
Finance content is everywhere, but it’s rarely structured, and it’s hard to tell what’s trustworthy. Eyeball Academy closes that gap with Short, easily digestible videos, In-app incentives (Blinks) and gamification that keeps you motivated.
Eyeball is powered by vetted finance creators — analysts, traders, and educators who turn their knowledge into compact lessons. Quality is curated, sources are cited, and lessons are mapped into tracks so you’re not lost in a feed.
The Evolution of how people learn Finance : Books > Computers > Eyeball
Streamlining the path for financial creators
With social media making finance more accessible, young people now have the tools to take control of their money and future. But despite this progress, limited financial literacy and rampant scams remain key barriers.
In our preliminary study conducted on GenZ, we found that short-form video formats were the preferred medium for financial content, with 84% of participants favoring platforms like Instagram Reels, YouTube Shorts, and TikTok Shorts.
The main factor attracting viewers to specific FinFluencers was their ability to present financial concepts in a clear and accessible manner, cited by a majority of respondents.
Eyeball aligns their standards with those of esteemed financial news outlets like Bloomberg and The Wall Street Journal, distinguishing themselves from mainstream social platforms such as TikTok and X.
Unlike social platforms, where content creation is open to virtually anyone, Eyeball implements a rigorous, multi-layered vetting process that ensures only knowledgeable and responsible individuals can contribute. Every Eyeball content creator must undergo a comprehensive process that not only assesses their qualifications but also integrates them into Eyeball’s financial economy.
Web3 First
What began as a platform for bite-sized financial content is evolving into something bigger. Eyeball is taking a Web3-first approach, building the infrastructure to onboard the next generation of investors and traders.
Faster execution. Smarter interfaces. Less friction between insight and action.
Social Connect
In today’s complex financial landscape, the need for financial literacy has never been more urgent. From managing your stock portfolio to understanding crypto markets, making informed financial decisions is a crucial skill set. However, despite its importance, financial literacy is not a mandatory subject in many schools across the United States.
This raises several questions: Why is financial literacy not taught in schools? And more importantly, how can we change that?
Eyeball events, spreading financial literacy
Source: How short-form content is unlocking smarter investing for everyone
